Tommy Birchall

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http://johnwestrebrand.tumblr.com/

Recently, I have been working hard on a rebranding project with my fellow designer & friend Carys Puw. Our task has been to carry out extensive research into ‘John West’, a leading supplier of canned fish and other seafood products, in order to understand its position in the market, its current strategy and values. Using our findings, we are to demonstrate a new understanding and insight into our brand.

Our project blog can be found by clicking on the above link. You can also visit Carys’ design blog at: http://thecaryscreative.tumblr.com/

Filed under branding advertising advertisement rebranding rebrand brand extension Typography graphic design John West fish AD5403

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Project 5401.6: 'Timeline of LGBT Rights' Creative Practice

Date set: October 2013

Brief: This typography project is about making choices and selecting & editing from a large quantity of written material and using type only to creatively express an idea.

Create an A1 poster which communicates an idea to a larger audience through your choice of a minimum of 20 scenes from the Earth, 20 pieces of music/songs and 20 sounds.

Filed under Typography letterform a1 poster timeline history human rights gay rights lgbt lgbt rights lgbt history gay lesbian bisexual transsexual graphic design AD5401

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Project 5401.5: 'Deceitful Dingbats' Creative Practice

Date set: November 2013

As a second part to the project, we were asked to produce a 10 to 15 second film as an ident/trailer to promote our journal/idea.

Filed under Typography deception disguise concealment subversion curiousity camouflage deceitful dingbat deceitful dingbats animation film ident After Effects AD5401

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Project 5401.4: 'Curiosity and Camouflage' Creative Practice

Date set: September 2013

For this project we were instructed to explore the theme of ‘curiosity & camouflage’, reflecting on four words in particular: disguise, concealment, subversion and deception, then to produce a 24pp hand-made journal expression our creative exploration.

My ultimate decision was to research the idea of hidden meanings and subliminal messages. This lead me to produce a hardback pop-up puzzle book, targeted towards children. The fully hand-crafted book contains a series of ‘rebuses’ (visual word puzzles) that the children are encouraged to solve.

Filed under Typography deception disguise concealment subversion curiousity camouflage handmade book pop-up deceitful dingbat dingbats deceitful dingbats AD5401

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Project 5401.4: 'Curiosity and Camouflage' Creative Practice

Date set: September 2013

Brief: You will produce a fully handmade mock-up of a 24-page journal which expresses your creative exploration of the concept of curiosity and camouflage. Your designs must express something meaningful and worthwhile, they must be distinctive and memorable.

Filed under Typography deception disguise concealment subversion curiousity camouflage handmade book pop-up deceitful dingbats dingbat deceitful dingbats AD5401

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Friday evening was amazing… I finally got to see my favourite singer, Jessie J, perform live in Birmingham as part of her ‘Alive’ tour! She sang beautifully; the stage set-up was magnificent.

By chance late last night, whilst browsing videos from her tour on Youtube, I came across a competition which invited fans to ‘Say Hi To Jessie’, either by sending in a photograph or submitting a video (with a maximum duration of 5 seconds). The website stated:

Jessie J will be choosing the winners herself, so make sure your “Hi” is as crazy and eye-catching as possible!

I thought I would give it a go… my outcome is attached to this post! Even if my video does not get selected, upon creation of my entry I have improved some time-remapping skills using Adobe AfterEffects… so I have nothing to loose! The lucky winner gets to go and meet Jessie J in London alongside receiving signed goodies and watching her performance at the O2 Arena.  I’ll keep you informed how I get on… wish me luck!

Filed under Jessie J SayHiToJessie competition After Effects reversed Hello Alive tour AD5000

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Project 5401.2: 'Type in a Square' Creative Practice

Date set: October 2013

Brief: First, find a quote by a typographer/type designer which is significant to you (agree or disagree). Using this text, you will make a series of typographic compositions. Your compositions must be created using Adobe InDesign and produced within a defined area of 150mm x 150mm on an A4 sheet.

A: Using type no bigger than 9pt, create four different compositions using the same text at the same size, but exploring alignment, letter spacing, leading and negative space. Use black only.

B: Use the type from one of your ‘A’ compositions. Take one word from the text and, using it no smaller than 100pt, create four new different compositions which combine both the ‘A’ text and the new 100pt element. You may vary the size of the single word. Consider aesthetics and detail. You may introduce colour to these ‘B’ compositions.

Filed under Typography letterform white space matthew carter composition arrangement kerning leading Snell Roundhand Script Mantinia Tahoma Freehand 471 BT AD5401

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Project 5401.1: '100 Thinks' Creative Practice
Date set: September 2013
Brief: For this project, you can refer to your summer research, think about life, graphic design, Univers and everything and produce your own creative and obsessive list. Each of the 100 entries in your list will be made up of a mix of achievements (“I’m glad I did”), regrets (“I wish I hadn’t”) and aspirations (“I would like”).
Think about whether these are 100 distinct and separate pieces of information, a random picture, or whether together they make up a more organised narrative or a point of view about life. Using print processes of your own choosing, create an A2 poster which contains your list of 100 Thinks.

Project 5401.1: '100 Thinks' Creative Practice

Date set: September 2013

Brief: For this project, you can refer to your summer research, think about life, graphic design, Univers and everything and produce your own creative and obsessive list. Each of the 100 entries in your list will be made up of a mix of achievements (“I’m glad I did”), regrets (“I wish I hadn’t”) and aspirations (“I would like”).

Think about whether these are 100 distinct and separate pieces of information, a random picture, or whether together they make up a more organised narrative or a point of view about life. Using print processes of your own choosing, create an A2 poster which contains your list of 100 Thinks.

(Source: cvhf.org.uk)

Filed under achievement regret aspirations war ww2 death grave conflict ghost unmarked horror pain sufference hope AD5401

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As part of my research for the current project, I set myself the task to navigate my way to the Cheltenham Cemetery and Crematorium, in order to take photographs of gravestones to use as part of my A2 poster design. 

Once I arrived, there was an overwhelming feeling of sadness; a funeral had just finished taking place and there were only a handful of people dotted amongst the hundreds of gravestones, visiting their late beloved-ones. It fascinates me to think about all the things these hundreds of people would have aspired to do in their lifetime… what they achieved and what hopes they had for their future… yet all that remains for some of them is a deteriorating gravestone.

Before finding my way to the Crematorium, I paid a visit to the St. Mary’s Church, which is off of Cheltenham High Street. Upon arrival I had the most interesting experience… I noticed a man who was stood upright, in the middle of the graveyard, holding out cupped hands in front of him. At first I couldn’t quite work out what he was holding, though soon realised he was carrying a handful of nuts! The man made an unusual clicking noise with his teeth; all of a sudden a grey squirrel emerged from beneath the shrubbery and quickly climbed up the man’s jacket… only for the gentleman to hand-feed him a nut! I spoke to the gentleman and he explained that he regularly goes down to the graveyard to hand-feed the squirrels and to make them tame… a little unusual, yet a fantastic opportunity to capture some wonderful photos, one of which is depicted above!

Filed under photography grayscale black and white graveyard grave monochrome war squrriel cute omnomnom AD5401